Teens wanna have fun com

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Cyndi Lauper and Madonna dominated the airwaves and their kooky, whimsical fashions dominated our closets and our toy boxes were glittery, sparkly and smelled like fruit as Strawberry Shortcake, My Little Pony and Cabbage Patch Kids provided hours of play. But this decade was about more than simply being fun. Prior to the s the girl was mostly overshadowed by her brother.

He had television shows geared to his tastes, he was courted by the music industry as a legitimate music fan and he was the focus of most of the innovations in the toy industry. With the exception of the magazine and book industries the girl consumer had few cultural texts created specifically for her. But things changed in the s as the girl became welcome within the complex circuitry of the You are not authenticated to view the full text of this chapter or article.

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User In Not registered? Create Profile. Peter Lang. Search Close. Advanced Search Help. Girls just wanna ha Show Less Restricted access. Tweening the Girl challenges the argument that the tween market began in the mids.

Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence.

Relying predominantly upon a textual analysis of trade publications from the s and early s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer but not quite a teen. Buy eBook. Currency depends on your shipping address.

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Introduction Defining the tween girl 2. Selling cool: Downaging the teen The history of the teen market The expanding mediascape Expanding the boundaries of the youth market Downaging the teen Selling the value of the youth market Forging loyalty Teenaging culture Conclusion 7. Restricted access. Chapter Subjects: Media and Communication. Add to Cart. Do you have any questions?. Or to access all content.

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Teens wanna have fun com

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